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Thursday, November 13, 2025

The Dark Side of Sage: What the Wellness Industry Won’t Tell You

 



Sage is everywhere — in teas, in tinctures, bundled for burning, and celebrated across wellness blogs as the ultimate tool for cleansing and healing. But behind its sacred reputation lies a complicated truth the wellness industry rarely talks about.

This deep-dive explores the hidden dangers, cultural issues, and environmental impact surrounding sage — and why it’s time to rethink how we use it.


๐ŸŒฟ 1. Thujone: The Neurotoxin No One Mentions

Most people don’t realize that common sage (Salvia officinalis) contains thujone, a compound that can be toxic in high doses.

Potential risks include:

  • Seizures

  • Muscle spasms

  • Dizziness or restlessness

  • Liver or kidney stress

While culinary amounts are harmless, unregulated herbal teas can expose you to higher levels — especially if you drink strong brews daily.

Special caution:

Pregnant individuals are often told sage is “natural and safe,” but high doses of thujone may stimulate uterine contractions, potentially leading to miscarriage or early labor.


๐ŸŒฟ 2. Sage Tea + Medications: A Hidden Interaction Risk

Sage can:

  • Lower blood sugar

  • Interact with blood pressure medications

  • Intensify sedatives

  • Interfere with anticonvulsants

Because it’s “natural,” many people never mention sage use to their doctor — which can be dangerous.


๐ŸŒฟ 3. White Sage and Cultural Appropriation

White sage (Salvia apiana) is often burned in “smudging” rituals sold by wellness brands. But smudging is not a universal spiritual practice — it is a sacred tradition of specific Indigenous nations, including the Chumash, Cahuilla, Tongva, and Lakota.

Commercializing these rituals turns spiritual medicine into a commodity, stripping it of cultural context.

Why this matters:

  • It disrespects Indigenous traditions

  • It erases the meaning behind ceremonial use

  • It contributes to ongoing cultural exploitation

Buying mass-produced “smudge sticks” from trendy shops only fuels the problem.


๐ŸŒฟ 4. The Environmental Crisis: White Sage at Risk

Wild white sage grows primarily in Southern California and Baja California. Due to overharvesting and illegal poaching, its populations have sharply declined.

Poachers often rip entire plants — roots and all — from protected lands to meet commercial demand. By 2018, the damage had become serious enough for authorities to begin crackdowns.

When you buy cheap smudge bundles, you may be contributing to:

  • Habitat destruction

  • Species decline

  • Exploitative supply chains


๐ŸŒฟ 5. Burning Sage Can Harm Indoor Air Quality

Contrary to the popular belief that it “purifies the air,” burning sage releases:

  • PM2.5 particulate matter (linked to respiratory problems)

  • Volatile organic compounds (VOCs)

  • Polycyclic aromatic hydrocarbons (PAHs)
    — many of which are also found in cigarette smoke and car exhaust.

In small, poorly ventilated spaces, burning sage can trigger:

  • Coughing

  • Asthma symptoms

  • Headaches

  • Airway irritation

So your “cleansing ritual” may actually be polluting your home.


๐ŸŒฟ 6. Salvia divinorum: Sage’s Hallucinogenic Cousin

Not all sage is alike. Salvia divinorum, used traditionally in Mazatec healing ceremonies, contains salvinorin A — one of the strongest naturally occurring hallucinogens.

Effects can include:

  • Intense dissociation

  • Altered sense of self

  • Time distortion

  • Panic or confusion

Trips last only minutes but can feel overwhelming. The plant is now banned or restricted in many countries due to safety concerns.


๐ŸŒฟ 7. The Wellness Industry’s Biggest Secret

The global wellness industry is worth $4.5 trillion — and thrives on mystique rather than regulation.

Herbal products:

  • Don’t require FDA approval

  • Don’t need standardized dosages

  • Don’t require transparent sourcing

  • Can be marketed as “natural” with minimal oversight

This lack of regulation means consumers often have no idea what they’re truly buying — or how safe it is.


๐ŸŒฟ 8. How to Use Sage Safely and Ethically

You don’t need to abandon sage altogether — just use it with awareness.

✔️ If you drink sage tea:

  • Consume occasionally, not daily

  • Use small amounts

  • Avoid during pregnancy

  • Consult a doctor if you’re on medications

✔️ If you burn sage:

  • Ventilate well

  • Avoid burning in small or enclosed spaces

  • Be mindful around anyone with respiratory issues

✔️ If you use white sage:

  • Buy only from Indigenous-owned businesses

  • Or switch to alternatives like rosemary, bay leaf, lavender, or garden sage

✔️ Smoke-free cleansing ideas:

  • Sound (bells, bowls, clapping)

  • Intention setting

  • Fresh air

  • Essential oil diffusers (used safely)


๐ŸŒฟ Final Thoughts

Sage is powerful — medicinally, spiritually, and culturally. But that power comes with complexity. By understanding the full story, we can honor sage in a way that is safe, ethical, and sustainable.

If this topic interests you, be sure to check out the full video where I go deeper into every point discussed here.

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